Are you trying to figure out how to get better search engine placement? I certainly don't blame you. After all, did you know that the top three listings on Google's first page of results capture about 98% of the traffic? And of course, the site sitting in position #1 is grabbing most of that 98% percent. Ohhh, I do love being in the first position.
I'm guessing that's where you want to be too. Well, here are some things you need to know to help learn how to get better search engine placement.
On page optimization - on page optimization consists of displaying certain data and information on your website in a certain way. By doing this you've told Google and the other search engines what your site is about rather than having them guess or make some "analytic" assumptions regarding what it's about.
There are some specific things that should be done to accomplish this goal. And many of these actions have been confirmed by Google as directly affecting how it looks at and reads a site. The following list covers some of those items that will help get better search engine placement.
Domain name - Choose a domain name for your site that includes your keyword. An exact match of your keyword is typically best although variations haven been proven to be effective as well.
Title tags - Include your keyword in your title tag. What better way to tell the search engines what your site is about than include the keyword in the title of site? In fact, you should use as many keywords in your title as possible while still having the title make sense to the search engines and your readers
Meta description - Apply the same theory regarding your keywords to your meta description as you did the title tag. The obvious difference is that title of your site is essentially a one-line statement where the description tells what your site is about. Again, the description should include as many keywords as possible while still making sense to the search engines and the readers.
Alt image tags - These tags are basically the text associated with the image. The search engine spiders can't read what an image is about. However, they can read the text in an alt image tag. In doing that they can tell what the site is about. This is why you want to use your keyword in your alt image tag.
Anchor links - Anchor links are very similar to alt image tags in that you can use them to tie your keyword to the link to your website. Google, Yahoo, Bing, and the other engines see the correlation and connect the keyword to the link.
Understanding off page optimization is also another critical topic in learning how to get better search engine placement. Off page optimization for the purpose of this article are the things you do outside of your webpage that help to raise your placement in the search engines. Most of the off page optimization involves the creation of backlinks.
For a simple explanation, backlinks are simply having other websites or pages carry a link to your site within their site or on one of their webpages. Backlinks can be achieved through a variety of techniques. Some examples of those techniques are:
1. social bookmarking
2. blog comments
3. classified ads
4. web directories
5. article directories
6. and more...
It's important to note that all backlinks are not created equal. To get the most bang for your backlink buck, try to get your links on sites that have high PR rank, are related to the topic of your site, and carry a "do follow" attribute.
Applying these techniques will help improve your search engine rankings. And these methods are definitely the best advice for how to get better search engine placement.
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